COOKIES, INTERNET-BASED ADVERTISING AND OTHER TOOLS
We use persistent identifiers to authenticate you to the Services to analyze how the Services are used, to link information about how you use the Services with your account, to analyze the effectiveness of our messaging and to help to tailor our products and the Services. We may also use persistent identifiers to identify you across other media or through your use of our other products or the Services to help to tailor our offerings and to provide enhanced personalization and communications.
Cookies: Cookies are pieces of information stored directly on the computer you are using. Cookies allow us to collect information such as browser type, time spent on a website, pages visited, and language preferences. We and our service providers use the information for security purposes, to facilitate navigation, display information more effectively, and to personalize your experience while using a website. We also use cookies to recognize your computer or device, which makes your use of the Services easier, such as to remember what is in your shopping cart. In addition, we use cookies to gather statistical information about usage of our Services in order to continually improve design and functionality, understand how individuals use them and to assist us with resolving questions regarding the Services. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are using the Services. We may also use cookies in online advertising to track consumer responses to our advertisements. Please read our Cookie Policy for information about the cookies used and how to disable them.
You can refuse to accept these cookies by following your browser’s instructions; however, if you do not accept them, you may experience some inconvenience in your use of the Site. In addition, you may not receive advertising or other offers from us that are relevant to your interests and needs. To learn more about cookies, please visit http://www.allaboutcookies.org.
Using pixel tags, web beacons, clear GIFs, or other similar technologies. These may be used in connection with some web pages and HTML-formatted e-mail messages to, among other things, track the actions of users and e-mail recipients, measure the success of our marketing campaigns, and compile statistics about usage and response rates.
Analytics. We may use certain analytics providers such as Google Analytics and Firebase Analytics, which use cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. The Services may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to: http://www.google.com/policies/privacy/partners and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
We use Hotjar in order to better understand our users’ experience (such as how much time they spend on pages and which links they click). This enables us to improve our service based on user feedback. Hotjar collects data on users’ behavior and devices (for example, a device's IP address (in a de-identified form), unique device identifiers, browser information, country location, and language used to display our website). Hotjar stores this information on our behalf in a deidentified user profile. You can read more about Hotjar’s privacy practices at: https://www.hotjar.com/privacy. If you wish to opt-out please go to: https://www.hotjar.com/policies/do-not-track/.
We also use mobile analytics services, such as AppFlyer Inc's mobile attribution and analytics platform, to understand use of the Services. This allows us to understand, assess and adjust our marketing campaigns and their performance. For example, this helps us to understand which campaigns lead people to download the Services. You can learn about AppsFlyer's data processing at: https://www.appsflyer.com/privacy-policy/. If you wish to opt-out please go to: https://www.appsflyer.com/optout.
Retargeting of Advertisements and Opting Out. We try to deliver relevant advertisements by using a common form of online advertising known as “retargeting”. Retargeting provides advertisements on a website based on a user’s activities on a different, unrelated site. To enable this, LifeScan or its advertising service providers may use a device ID, cookie, pixel, web beacon or similar technology placed by LifeScan or its third-party service provider when you visit our Services. The placing of these cookies or other technologies on your device may enable you to be identified across multiple websites.
You can opt-out of having your online activity collected for advertising purposes and receiving behaviorally targeted advertisements by using the links below depending on your region:
Please note that the choices you make are specific to the browser and device on which you implement such controls.
We may use Facebook’s custom audience tools which allows us to provide you with advertising to you when you use Facebook’s platforms which you may find to be more relevant to you. You can learn more about Facebook’s privacy policy here. This is done by converting your email address into a unique number that Facebook uses to match to a unique number that Facebook generates based on the email address that you have provided to Facebook. You can change your advertising preferences within the “Ad Settings” and “Ad Preferences” sections of your Facebook account.
On some pages of our websites, we allow third-party advertising partners to use cookies, web beacons, and similar technologies to collect or receive information regarding your activities on those web pages (e.g., your IP address, page(s) visited, time of day, and cookie identifiers). We may also share such information we have collected with advertising and analytics companies, they may use this information (and combine it with information collected over time and across other websites, apps, or other digital services) to deliver targeted advertisements.
Mobile advertising identifier controls. Apple and Android mobile devices generate an advertising identifier that can be accessed by apps and used by advertisers in a way similar to how cookies are used on websites. Apple and Android operating systems provide options to limit tracking.
Do Not Track. Some browsers have a Do Not Track (“DNT”) feature that allow a user to indicate a preference not to have their online activities tracked. If you limit a website’s ability to set cookies, your user experience may be affected. The DNT function is not available when you are accessing the Services through a mobile application rather than through the relevant website.