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Overview

Business Objectives

Corporate

•  Retail
•  Automotive

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One Touch Retail Solutions

Today's competitive business environment challenges retailers to maximize employee productivity at all levels and in all locations. One Touch creates a sustainable competitive advantage to geographically dispersed organizations by reaching all employees, whether full-or part-time, with a consistent corporate message and two-way interaction for validation, feedback and accountability. One Touch provides the flexibility to support the entire retail enterprise.

Benefits to Retailers
One Touch addresses the major challenges retailers face in reaching their dispersed workforce:

  • Consistent corporate messaging across the organization
  • Faster launch of new business initiatives with measurability and accountability

Training & Development

  • Full and part-time employee training
  • New hire programs
  • Employee retention
  • Human Resource programs
  • Continuing education opportunities after hours

Product Knowledge

  • Increased understanding of general and promotional merchandise
  • Improved customer service through better product knowledge
  • Sessions on product, competition and positioning
  • Sessions on product presentation and store layout
  • Rapid rollout of marketing promotions
  • Operations and procedures training

One Touch enables retailers to go beyond traditional training to collaboratively communicate across the enterprise. The solution allows sales and marketing rollouts to occur more quickly and effectively. The ability to implement marketing plans and strategies more rapidly and consistently – down to the individual salesperson – enable retailers to create a competitive edge. Improved product and customer awareness increases sales and allows associates to sell more precisely and effectively against competitors.


We view the One Touch communication solution as a competitive advantage. In travel costs alone, the company has saved $12 million over six years.

---   Deborah Masten
VP of HR Communications & Development
JCPenney