Get a backstage pass to our TV spots and behind-the-scenes footage.

Watch B.B. King and Crystal Bowersox as they meet for the first time. Then get access to behind-the-scenes footage as they talk about diabetes, music, and living life to the fullest.

 

See more videos from OneTouch®

  • OneTouch® TV Commercial "Test with Confidence"

    B.B. King and Crystal Bowersox meet for the first time ever at the Hard Rock Cafe Theatre in Las Vegas.

  • OneTouch® TV Commercial "Guitar Fingers"

    Crystal Bowersox and B.B. King have fingers smooth enough to play the blues and test their blood glucose levels.

  • The Meeting

    Exclusive footage from Feb 7, 2011, when two music greats, B.B. King and Crystal Bowersox meet for the first time ever. But they have something else in common, besides the blues.

  • Diagnosis

    Crystal Bowersox talks about when she was first diagnosed with diabetes.

  • Advice to Kids with Diabetes

    Crystal Bowersox shares what she wishes she knew when she was a child with diabetes.

  • Camaraderie

    There is a lingo that people with diabetes share.

  • Why Do You Play the Blues?

    B.B. King and Crystal Bowersox both have diabetes and an innate passion for blues.

Profiles in Confidence

B.B. King

Diabetes since 1991

Multiple Grammy winner and Rock and Roll Hall of Fame member, the legendary blues guitarist B.B. King has played over 15,000 performances in a career spanning more than 50 years. In 1991, B.B. was diagnosed with type 2 diabetes. So, besides playing concerts around the world and running his many B.B. King Blues Clubs, he is also an advocate for those with type 2 diabetes.

Crystal Bowersox

Diabetes since age 6

During the 2010 season of American Idol, Crystal was hailed as a “raw, natural talent.” But in the midst of the competition, Crystal was hospitalized because of complications from her type 1 diabetes. After recovering, she returned to the competition, finishing as first runner-up and the top female performer that year. Now Crystal performs, records, and works to bring more awareness to diabetes.

 

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